{"id":117827,"date":"2020-11-03T12:01:54","date_gmt":"2020-11-03T11:01:54","guid":{"rendered":"https:\/\/www.drawplanet.cz\/drawstudy\/co-je-fast-fashion\/"},"modified":"2020-11-03T12:02:10","modified_gmt":"2020-11-03T11:02:10","slug":"co-je-fast-fashion","status":"publish","type":"post","link":"https:\/\/drawstudy.eu\/en\/co-je-fast-fashion\/","title":{"rendered":"Co je fast fashion?"},"content":{"rendered":"

Jednodu\u0161e \u0159e\u010deno, fast fashion je m\u00f3da, kter\u00e1 je levn\u00e1 a snadno dostupn\u00e1, dominuje m\u00f3dn\u00edmu odv\u011btv\u00ed, v\u017edy n\u00e1sleduje trendy a podporuje pl\u00fdtv\u00e1n\u00ed zdroji. Tento typ m\u00f3dy \u010derp\u00e1 z mol a outfit\u016f celebrit, kter\u00e9 potom neuv\u011b\u0159itelnou rychlost\u00ed zkop\u00edruje do vlastn\u00edch produkt\u016f, kter\u00e9 je\u0161t\u011b rychleji doru\u010d\u00ed do prodejen velk\u00fdch od\u011bvn\u00edch \u0159et\u011bzc\u016f. Velmi dobr\u00e9 p\u0159\u00edklady Fast Fashion od\u011bvn\u00edch \u0159et\u011bzc\u016f jsou H&M, Zara, Gap, Forever21 a jim podobn\u00e9.\u00a0<\/span><\/p>\n

M\u00f3dn\u00ed produkce b\u00fdvala mnohem pomalej\u0161\u00ed. Pod\u00edvejme se do 19. stolet\u00ed, kdy lid\u00e9 od\u011bvy vyr\u00e1b\u011bli ru\u010dn\u011b. B\u011bhem Pr\u016fmyslov\u00e9 revoluce se v\u011bci za\u010daly d\u00e1vat v\u00edce do pohybu, vznikaly textiln\u00ed tov\u00e1rny a oble\u010den\u00ed se za\u010dalo vyr\u00e1b\u011bt u\u017e p\u0159ipraven\u00e9 k no\u0161en\u00ed a ve v\u011bt\u0161\u00edch n\u00e1kladech, u\u017e ne na zak\u00e1zku. Od patentu \u0161ic\u00edho stroje v roce 1846 \u0161la cena od\u011bv\u016f rapidn\u011b dol\u016f.\u00a0<\/span><\/p>\n

B\u011bhem druh\u00e9 poloviny 20. stolet\u00ed, kdy se sv\u011bt vzpamatov\u00e1val z hr\u016fz a tak\u00e9 nedostatku b\u011bhem sv\u011btov\u00fdch v\u00e1lek, za\u010daly velk\u00e9 m\u00f3dn\u00ed domy produkovat trendy pro sez\u00f3ny – jaro, l\u00e9to, podzim a zimu, co\u017e si obecn\u011b tyto zna\u010dky dr\u017e\u00ed dodnes, nap\u0159. tradi\u010dn\u00ed t\u00fdden m\u00f3dy se kon\u00e1 tradi\u010dn\u011b jen dvakr\u00e1t do roka pro sez\u00f3ny jaro\/l\u00e9to a podzim\/zima. Na nich n\u011bkolik m\u011bs\u00edc\u016f dop\u0159edu p\u0159edstavuj\u00ed trendy na n\u00e1sleduj\u00edc\u00ed sez\u00f3ny.\u00a0<\/span><\/p>\n

Dne\u0161n\u00ed Fast fashion zna\u010dky \u00fadajn\u011b maj\u00ed 52 \u201cmikrosez\u00f3n\u201d, co\u017e znamen\u00e1, \u017ee prakticky chrl\u00ed nov\u00e9 n\u00e1pady a trendy ka\u017ed\u00fd t\u00fdden. Kv\u016fli sv\u00e9mu rychl\u00e9mu reagov\u00e1n\u00ed na sou\u010dasn\u00e9 mini trendy mus\u00ed logicky ubrat na kvalit\u011b materi\u00e1l\u016f, ale tak\u00e9 udr\u017eitelnosti p\u0159i zpracov\u00e1n\u00ed. Tyto spole\u010dnosti budou rad\u011bji produkovat a produkovat, ne\u017e aby str\u00e1vily \u010das v\u00fdrobou kvalitn\u00edho oble\u010den\u00ed na del\u0161\u00ed dobu. Jejich z\u00e1jmem nen\u00ed, abychom u nich zakoupen\u00e9 oble\u010den\u00ed nosili n\u011bkolik let, naopak pot\u0159ebuj\u00ed, abychom ho v dal\u0161\u00ed sezon\u011b odlo\u017eili nebo vyhodili a zakoupili si nov\u00e9 kousky.\u00a0<\/span><\/p>\n

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Jak fast fashion ovliv\u0148uje \u017eivotn\u00ed prost\u0159ed\u00ed a lidi?<\/span><\/p>\n

Tyto zna\u010dky mus\u00ed logicky tla\u010dit cenu co nejn\u00ed\u017ee a zrychlit proces v\u00fdroby co nejv\u00edce, co\u017e vede k potla\u010dov\u00e1n\u00ed environment\u00e1ln\u00edch aspekt\u016f v\u00fdroby. V\u00fdrobci nepou\u017e\u00edvaj\u00ed udr\u017eiteln\u00e9 textilie, ale naopak spoustu syntetick\u00fdch materi\u00e1l\u016f, chemik\u00e1lie, mikro plasty a \u0161kodliv\u00e9 barvy. V\u00edce ne\u017e 60% l\u00e1tek jsou vyrobeny ze syntetik, kter\u00e9 poch\u00e1z\u00ed z fosiln\u00edch paliv. To znamen\u00e1, \u017ee pokud skon\u010d\u00ed na skl\u00e1dce, nerozlo\u017e\u00ed se. Mikrovl\u00e1kna, kter\u00e1 skon\u010d\u00ed v mo\u0159i, se tak\u00e9 nerozlo\u017e\u00ed. M\u00f3dn\u00ed odv\u011btv\u00ed je druh\u00fdm nejv\u011bt\u0161\u00edm zne\u010di\u0161\u0165ovatelem pitn\u00e9 vody, po zem\u011bd\u011blstv\u00ed.\u00a0<\/span><\/p>\n

Zv\u00ed\u0159ata jsou tak\u00e9 ohro\u017eena, proto\u017ee toxick\u00e9 barvy a mikrovl\u00e1kna vypou\u0161t\u011bn\u00e1 do mo\u0159e mohou b\u00fdt jednodu\u0161e po\u017eit\u00e1 tamn\u00ed faunou . D\u00e1le pou\u017eit\u00ed l\u00e1tek a ko\u017ee\u0161in p\u0159i v\u00fdrob\u011b od\u011bv\u016f ohro\u017euje spoustu \u017eivo\u010di\u0161n\u00fdch druh\u016f.\u00a0<\/span><\/p>\n

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\u0160patn\u00e1 je tak\u00e9 situace v lidsk\u00fdch zdroj\u00edch. Textiln\u00ed odv\u011btv\u00ed je obrovsk\u00fdm pachatelem modern\u00edho otroctv\u00ed. Situace je p\u0159edev\u0161\u00edm \u0161patn\u00e1 v zem\u00edch jako \u010c\u00edna, Banglad\u00e9\u0161, Vietnam apod., kde d\u011bln\u00edci jsou vystaveni extr\u00e9mn\u011b \u0161patn\u00fdm pracovn\u00edm podm\u00ednk\u00e1m, jsou \u010dasto velice m\u00e1lo placen\u00ed, pracuj\u00ed dlouh\u00e9 hodiny bez p\u0159est\u00e1vek, nemluv\u011b o tom, \u017ee jsou vystaven\u00ed toxick\u00fdm l\u00e1tk\u00e1m.\u00a0<\/span><\/p>\n

Jak poznat fast fashion?<\/span><\/p>\n