{"id":118443,"date":"2020-11-16T17:18:00","date_gmt":"2020-11-16T16:18:00","guid":{"rendered":"https:\/\/www.drawplanet.cz\/drawstudy\/jak-vytvorit-plakat\/"},"modified":"2020-11-16T17:18:14","modified_gmt":"2020-11-16T16:18:14","slug":"jak-vytvorit-plakat","status":"publish","type":"post","link":"https:\/\/drawstudy.eu\/en\/jak-vytvorit-plakat\/","title":{"rendered":"Jak vytvo\u0159it plak\u00e1t"},"content":{"rendered":"

Plak\u00e1ty jsou jedn\u00edm z nejstar\u0161\u00edch a nejv\u00edce osv\u011bd\u010den\u00fdch typ\u016f marketingov\u00fdch n\u00e1stroj\u016f. Plak\u00e1ty jsou \u00fa\u010dinn\u00fdm zp\u016fsobem, jak upozornit na va\u0161\u00ed firmu, ud\u00e1lost, finan\u010dn\u00ed sb\u00edrku a dal\u0161\u00ed. <\/span>I kdy\u017e neexistuje \u017e\u00e1dn\u00fd spr\u00e1vn\u00fd zp\u016fsob na vytv\u00e1\u0159en\u00ed plak\u00e1t\u016f, st\u00e1le existuj\u00ed osv\u011bd\u010den\u00e9 postupy, kter\u00e9 byste m\u011bli dodr\u017eovat.<\/span><\/p>\n

Rozhodli jsme se v\u00e1m tyto postupy p\u0159edstavit a proto jsme vytvo\u0159ili pr\u016fvodce n\u00e1vrhem plak\u00e1t\u016f. Pokud se chcete, jako za\u010d\u00e1te\u010dn\u00edci, nau\u010dit jak vytv\u00e1\u0159et plak\u00e1ty, jste na spr\u00e1vn\u00e9m m\u00edst\u011b.<\/span><\/p>\n

Tyto tipy lze pou\u017e\u00edt prakticky na jak\u00fdkoli n\u00e1vrh plak\u00e1tu. Poj\u010fme na to!<\/span><\/p>\n

    \n
  1. Ur\u010dete c\u00edl sv\u00e9ho plak\u00e1tu<\/span><\/li>\n<\/ol>\n

    Chcete informovat o nov\u00e9m produktu, po\u0159\u00e1dan\u00e9m koncertu nebo o va\u0161\u00ed firm\u011b? To v\u0161e jsou c\u00edle, k jejich\u017e dos\u00e1hnut\u00ed v\u00e1m plak\u00e1t m\u016f\u017ee pomoci. <\/span>Pokud o sv\u00fdch hlavn\u00edch c\u00edlech p\u0159em\u00fd\u0161l\u00edte od za\u010d\u00e1tku, m\u016f\u017eete tento c\u00edl pou\u017e\u00edt jako vod\u00edtko p\u0159i v\u00fdb\u011bru designu.<\/span><\/p>\n

    Nap\u0159\u00edklad pokud je c\u00edlem va\u0161eho plak\u00e1tu p\u0159im\u011bt lidi, aby se z\u00fa\u010dastnili konference, m\u011bl by b\u00fdt v\u00e1\u0161 plak\u00e1t navr\u017een strategicky, aby v\u00e1m pomohl dos\u00e1hnout osloven\u00ed t\u00e9 prav\u00e9 c\u00edlov\u00e9 skupiny. Osv\u011bd\u010den\u00fdm pravidlem pro p\u00edsemnou komunikaci je jednoduchost.<\/span><\/p>\n

    \"\"<\/p>\n

    N\u00e1vrh plak\u00e1tu zd\u016fraz\u0148uje kl\u00ed\u010dov\u00e9 informace, kter\u00e9 budou \u00fa\u010dastn\u00edci pot\u0159ebovat v\u011bd\u011bt, s elegantn\u00edm a profesion\u00e1ln\u00edm proveden\u00edm:<\/span><\/p>\n

    \u017dlut\u00e1 kontrastuje s modrou, p\u0159i\u010dem\u017e klade d\u016fraz na \u010das a m\u00edsto ud\u00e1losti a vystupuj\u00edc\u00edch \u0159e\u010dn\u00edk\u016f (informace, kter\u00e9 pravd\u011bpodobn\u011b vzbud\u00ed z\u00e1jem n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/span><\/p>\n

    N\u00e1zev konference je naps\u00e1n nejv\u011bt\u0161\u00ed velikost\u00ed p\u00edsma z plak\u00e1tu. <\/span>Za n\u00e1zvem n\u00e1sleduje kr\u00e1tk\u00fd popis toho, o \u010dem konference je. <\/span>Obr\u00e1zek na pozad\u00ed odr\u00e1\u017e\u00ed t\u00e9ma, kter\u00fdm je t\u00fdmov\u00e1 spolupr\u00e1ce k dosa\u017een\u00ed vize.<\/span><\/p>\n

    Nyn\u00ed se pod\u00edvejte na tento n\u00e1borov\u00fd plak\u00e1t:<\/span><\/p>\n

    \"\"<\/p>\n

    C\u00edlem tohoto plak\u00e1tu je informovat kvalifikovan\u00e9 kandid\u00e1ty o otev\u0159en\u00e9 pozici. M\u00e1 za \u00fakol p\u0159im\u011bt kvalifikovan\u00e9 lidi zavolat na uveden\u00e9 \u010d\u00edslo a po\u017e\u00e1dat o pracovn\u00ed pozici:<\/span><\/p>\n

    N\u00e1zev tohoto plak\u00e1tu \u201eWe\u2019re Hiring\u201c je v\u011bt\u0161\u00ed ne\u017e jak\u00fdkoli jin\u00fd text a je ohrani\u010den poutavou ikonou. <\/span>Otev\u0159en\u00e9 pozice jsou uvedeny d\u00e1le, aby \u010dten\u00e1\u0159i mohli rychle zjistit, zda se na n\u011b plak\u00e1t vztahuje. <\/span>V\u00fdzva k akci, kterou je v tomto p\u0159\u00edpad\u011b zavol\u00e1n\u00ed na uveden\u00e9 \u010d\u00edslo, je zv\u00fdrazn\u011bna poutavou barvou. <\/span>N\u00e1sleduj\u00edc\u00ed \u010d\u00e1st odpov\u00edd\u00e1 na mnoho hlavn\u00edch ot\u00e1zek, kter\u00e9 uchaze\u010di o zam\u011bstn\u00e1n\u00ed budou m\u00edt, ani\u017e by je nutili \u010d\u00edst hodn\u011b textu. <\/span>Za\u010dn\u011bte se stanoven\u00edm c\u00edle a napl\u00e1nujte si podle n\u011bj dal\u0161\u00ed kroky k n\u00e1vrhu plak\u00e1tu.<\/span><\/p>\n

      \n
    1. Uva\u017eujte nad c\u00edlovou skupinou<\/span><\/li>\n<\/ol>\n

      D\u00e1le byste m\u011bli zv\u00e1\u017eit, koho se se sv\u00fdm plak\u00e1tem sna\u017e\u00edte oslovit. Odpov\u011b\u010f na tuto ot\u00e1zku pravd\u011bpodobn\u011b bude ur\u010dovat mnoho krok\u016f va\u0161eho n\u00e1vrhu.<\/span><\/p>\n

      \u00a0<\/span>\u0158ekn\u011bme nap\u0159\u00edklad, \u017ee inzerujete finan\u010dn\u00ed sb\u00edrku, viz. plak\u00e1t n\u00ed\u017ee:<\/span><\/p>\n

      \"\"<\/p>\n

      Rozlo\u017een\u00ed, barvy a design vypadaj\u00ed velmi profesion\u00e1ln\u011b. Je celkem dobr\u00fdm odhadem, \u017ee se sna\u017e\u00ed p\u0159il\u00e1kat star\u0161\u00ed publikum. \u010clov\u011bka, kter\u00fd m\u00e1 pen\u00edze nejen na zakoupen\u00ed nab\u00edzen\u00e9 ve\u010de\u0159e, ale i na p\u0159isp\u011bn\u00ed do sb\u00edrky.<\/span><\/p>\n

      Nyn\u00ed jej porovnejte s t\u00edmto plak\u00e1tem pro sb\u00edrku Color Run:<\/span><\/p>\n

      \"\"<\/p>\n

      Tento plak\u00e1t vypad\u00e1, \u017ee oslov\u00ed mnohem mlad\u0161\u00ed skupinu lid\u00ed d\u00edky pou\u017eit\u00ed \u017eiv\u00fdch barev a tu\u010dn\u00fdch font\u016f (co\u017e je jeden z nejv\u011bt\u0161\u00edch trend\u016f dne\u0161n\u00edho grafick\u00e9ho designu). Vypad\u00e1 to tak\u00e9, \u017ee je to sp\u00ed\u0161e p\u00e1rty ne\u017e sb\u00edrka!<\/span><\/p>\n

      Oba plak\u00e1ty jsou k ud\u00e1lostem se stejn\u00fdmi \u00fa\u010dely, ale publikum, kter\u00e9 se ka\u017ed\u00fd plak\u00e1t sna\u017e\u00ed oslovit, je jin\u00e9. <\/span>Ne\u017e se pust\u00edte do procesu n\u00e1vrhu plak\u00e1tu, ujist\u011bte se, \u017ee jste se p\u0159esn\u011b rozhodli, na jakou c\u00edlovou skupinu se sna\u017e\u00edte zam\u011b\u0159it.<\/span><\/p>\n

      Nezapome\u0148te tak\u00e9, \u017ee m\u016f\u017eete vytvo\u0159it n\u011bkolik plak\u00e1t\u016f, kter\u00e9 budou vyhovovat r\u016fzn\u00fdm osobnostem z\u00e1kazn\u00edk\u016f. Nemus\u00edte pou\u017e\u00edvat jeden typ pro v\u0161echny potencion\u00e1ln\u00ed \u00fa\u010dastn\u00edky \u010di z\u00e1kazn\u00edky!<\/span><\/p>\n

        \n
      1. Rozhodn\u011bte se, kde chcete sv\u016fj plak\u00e1t sd\u00edlet<\/span><\/li>\n<\/ol>\n

        Posledn\u00ed v\u011bc\u00ed, kterou byste m\u011bli ud\u011blat p\u0159ed n\u00e1vrhem plak\u00e1tu, je p\u0159em\u00fd\u0161let o tom, kde bude sd\u00edlen. <\/span>Chyst\u00e1te se plak\u00e1t vytisknout a pov\u011bsit na ze\u010f? Nebo to prost\u011b sd\u00edlet se svoj\u00ed soci\u00e1ln\u00ed bublinou na soci\u00e1ln\u00edch m\u00e9di\u00edch?<\/span><\/p>\n

        P\u0159ed zah\u00e1jen\u00edm procesu n\u00e1vrhu je d\u016fle\u017eit\u00e9 se rozhodnout, kde chcete, aby byl plak\u00e1t vid\u011bn. Je to proto, \u017ee, spr\u00e1vn\u00e1 optimalizace plak\u00e1tu pro tisk je trochu jin\u00e1 ne\u017e pro Twitter nebo Facebook, viz n\u00ed\u017ee.<\/span><\/p>\n

        Optimalizujte sv\u016fj plak\u00e1t pro tisk<\/span><\/p>\n

        Pravd\u011bpodobn\u011b m\u00e1te p\u0159edstavu o tom, kde budete sv\u016fj plak\u00e1t sd\u00edlet. Pokud ne, k rozhodnut\u00ed, kde budete plak\u00e1t sd\u00edlet, v\u00e1m m\u016f\u017ee pomoci n\u011bkolik designov\u00fdch rozhodnut\u00ed.<\/span><\/p>\n

        Pokud pl\u00e1nujete vytisknout sv\u016fj plak\u00e1t, m\u011bli byste m\u00edt na pam\u011bti n\u011bkolik z\u00e1kladn\u00edch pokyn\u016f. <\/span>Zjist\u011bte si, kde bude v\u00e1\u0161 plak\u00e1t viset. <\/span>Pokud jde o ze\u010f s hromadou dal\u0161\u00edch plak\u00e1t\u016f, vytiskn\u011bte si plak\u00e1t ve v\u011bt\u0161\u00ed velikosti, aby vynikl:<\/span><\/p>\n

        \"\"<\/p>\n

        Pokud se v\u0161ak jedn\u00e1 o relativn\u011b holou ze\u010f, vytiskn\u011bte plak\u00e1ty v men\u0161\u00ed velikosti a p\u0159ipevn\u011bte jich na st\u011bnu v\u00edce, abyste vytvo\u0159ili v\u011bt\u0161\u00ed stopu, jako plak\u00e1ty n\u00ed\u017ee:<\/span><\/p>\n

        Vyberte standardn\u00ed velikost pap\u00edru<\/span><\/p>\n

        Pokud nechcete vytvo\u0159it velk\u00fd plak\u00e1t, pravd\u011bpodobn\u011b nebudete cht\u00edt utr\u00e1cet pen\u00edze za jeho tisk. M\u016f\u017eete si jej vytisknout sami tak, \u017ee sv\u016fj plak\u00e1t navrhnete tak, aby odpov\u00eddal standardn\u00edmu pap\u00edru pro tisk\u00e1rnu ISO A1-A5.<\/span><\/p>\n

        Optimalizujte sv\u016fj plak\u00e1t pro soci\u00e1ln\u00ed m\u00e9dia<\/span><\/p>\n

        P\u0159i navrhov\u00e1n\u00ed plak\u00e1tu pro web je m\u00e9n\u011b omezen\u00ed ne\u017e u tisku. P\u0159esto existuj\u00ed ur\u010dit\u00e9 postupy, kter\u00e9 byste m\u011bli dodr\u017eovat.<\/span><\/p>\n

        Pokud chcete, aby v\u00e1\u0161 plak\u00e1t na soci\u00e1ln\u00edch m\u00e9di\u00edch vypadal opravdu dob\u0159e, p\u0159izp\u016fsobte jej velikosti konkr\u00e9tn\u00ed platform\u011b, na kter\u00e9 jej propagujete. Mo\u017en\u00e1 budete cht\u00edt vytvo\u0159it n\u011bkolik r\u016fzn\u00fdch verz\u00ed va\u0161eho plak\u00e1tu pro r\u016fzn\u00e9 platformy.<\/span><\/p>\n

        Pamatujte, \u017ee \u010dtvercov\u00e1 nebo portr\u00e9tov\u00e1 orientace vypad\u00e1 nejl\u00e9pe pro mobiln\u00ed prohl\u00ed\u017een\u00ed. Lid\u00e9 jsou zvykl\u00ed rolovat nahoru a dol\u016f na mobilu, sp\u00ed\u0161e ne\u017e ze strany na stranu.<\/span><\/p>\n

        Toto jsou ide\u00e1ln\u00ed dimenze pro ka\u017edou z velk\u00fdch platforem soci\u00e1ln\u00edch m\u00e9di\u00ed:<\/span><\/p>\n

        Facebook: 1200 x 628, nebo 1200 x 1200 pro \u010dtverec. <\/span>Twitter: 1024 x 512. <\/span>Instagram: 1080 x 1080 nebo 1080 x 1350 pro portr\u00e9t. <\/span>Pinterest: M\u00e1te zde v\u00edce krout\u00edc\u00edho prostoru pro d\u00e9lku, ale zkuste pou\u017e\u00edt pom\u011br 2:3 a\u017e 1:3,5.<\/span><\/p>\n

        Pokud propagujete svou ud\u00e1lost na Twitteru nebo Facebooku, bannery obecn\u011b l\u00e9pe zapadaj\u00ed do jejich feedu. V takov\u00e9m p\u0159\u00edpad\u011b je orientace na \u0161\u00ed\u0159ku v po\u0159\u00e1dku.<\/span><\/p>\n

        \"\"<\/p>\n

        Nebo tento minimalistick\u00fd design plak\u00e1tu \u201eBlack Friday\u201c je ide\u00e1ln\u00ed pro zobrazen\u00ed na Instagramu:<\/span><\/p>\n

        \"\"<\/p>\n

        P\u0159i vytv\u00e1\u0159en\u00ed plak\u00e1t\u016f na soci\u00e1ln\u00ed m\u00e9dia je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 dodr\u017eovat stru\u010dnost textu. Proto\u017ee se na n\u011b lid\u00e9, pravd\u011bpodobn\u011b, budou d\u00edvat na sv\u00fdch telefonech, obr\u00e1zky budou mal\u00e9.<\/span><\/p>\n

        Chcete proniknout do grafick\u00e9ho designu? Vrhneme se na po\u010d\u00edta\u010dovou grafiku \u00fapln\u011b od p\u00edky! P\u0159ihlaste se do Kurzu grafick\u00e9ho designu pro za\u010d\u00e1te\u010dn\u00edky v Draw Planet:\u00a0https:\/\/www.drawplanet.cz\/drawstudy\/kurz\/kurz-pocitacove-grafiky-pro-zacatecniky\/<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

        Plak\u00e1ty jsou jedn\u00edm z nejstar\u0161\u00edch a nejv\u00edce osv\u011bd\u010den\u00fdch typ\u016f marketingov\u00fdch n\u00e1stroj\u016f. Plak\u00e1ty jsou \u00fa\u010dinn\u00fdm zp\u016fsobem, jak upozornit na va\u0161\u00ed firmu, ud\u00e1lost, finan\u010dn\u00ed sb\u00edrku a dal\u0161\u00ed. I kdy\u017e neexistuje \u017e\u00e1dn\u00fd spr\u00e1vn\u00fd zp\u016fsob na vytv\u00e1\u0159en\u00ed plak\u00e1t\u016f, st\u00e1le existuj\u00ed osv\u011bd\u010den\u00e9 postupy, kter\u00e9 byste m\u011bli dodr\u017eovat. Rozhodli jsme se v\u00e1m tyto postupy p\u0159edstavit a proto jsme vytvo\u0159ili pr\u016fvodce n\u00e1vrhem […]<\/p>\n","protected":false},"author":8,"featured_media":118420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-118443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nJak vytvo\u0159it plak\u00e1t<\/title>\n<meta name=\"description\" content=\"Rozhodli jsme se v\u00e1m tyto postupy p\u0159edstavit a proto jsme vytvo\u0159ili pr\u016fvodce n\u00e1vrhem plak\u00e1t\u016f.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak vytvo\u0159it plak\u00e1t\" \/>\n<meta property=\"og:description\" content=\"Rozhodli jsme se v\u00e1m tyto postupy p\u0159edstavit a proto jsme vytvo\u0159ili pr\u016fvodce n\u00e1vrhem plak\u00e1t\u016f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/drawstudy.eu\/en\/jak-vytvorit-plakat\/\" \/>\n<meta property=\"og:site_name\" content=\"Draw Study\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T16:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-16T16:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2020\/11\/obr6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"458\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta 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