{"id":145555,"date":"2021-10-05T16:11:49","date_gmt":"2021-10-05T14:11:49","guid":{"rendered":"https:\/\/www.drawplanet.cz\/drawstudy\/10-nezbytnych-instagramovych-typu\/"},"modified":"2021-10-11T13:55:08","modified_gmt":"2021-10-11T11:55:08","slug":"10-nezbytnych-instagramovych-tipu","status":"publish","type":"post","link":"https:\/\/drawstudy.eu\/en\/10-nezbytnych-instagramovych-tipu\/","title":{"rendered":"10 nezbytn\u00fdch instagramov\u00fdch tip\u016f"},"content":{"rendered":"

D\u00edky t\u011bmto spr\u00e1vn\u00fdm typ\u016fm p\u0159em\u011bn\u00edte sv\u016fj Instagram v aktivn\u00ed prost\u0159ed\u00ed. Instagram ji\u017e nen\u00ed pouze aplikac\u00ed pro sd\u00edlen\u00ed obr\u00e1zk\u016f, vyvinul se z n\u011bj nesm\u00edrn\u011b u\u017eite\u010dn\u00fd n\u00e1stroj, kter\u00fd umo\u017e\u0148uje kreativn\u00edm lidem z r\u016fzn\u00fdch obor\u016f p\u0159edv\u00e9st svou pr\u00e1ci potenci\u00e1ln\u011b velk\u00e9mu publiku.<\/span><\/p>\n

Pochopen\u00ed toho, jak spr\u00e1vn\u011b vyu\u017e\u00edt rostouc\u00ed popularitu Instagramu a zapojen\u00ed se do t\u00e9to st\u00e1le rostouc\u00ed komunity, m\u016f\u017ee um\u011blc\u016fm a ilustr\u00e1tor\u016fm\u00a0 vyn\u00e9st nemal\u00e9 dividendy. \u010c\u00edm v\u011bt\u0161\u00ed publikum, t\u00edm v\u011bt\u0161\u00ed v\u00fdhody. Av\u0161ak pouh\u00e9 sb\u00edr\u00e1n\u00ed \u201cLikes\u201d ji\u017e nesta\u010d\u00ed, zejm\u00e9na proto, \u017ee Instagram jejich mo\u017enost p\u0159i\u0159azen\u00ed postupn\u011b vyp\u00edn\u00e1.<\/span><\/p>\n

Rostouc\u00ed instagramov\u00e1 anga\u017eovanost vy\u017eaduje bystr\u00e9 oko, zaj\u00edmav\u00fd pohled na v\u011bc a skute\u010dnou v\u00e1\u0161e\u0148 pro to, co d\u011bl\u00e1te (a samoz\u0159ejm\u011b jednoduch\u00e9 triky, jako je nap\u0159\u00edklad zm\u011bna p\u00edsma ve va\u0161em profilov\u00e9m popisku). Pro ty, kte\u0159\u00ed nemaj\u00ed dostatek \u010dasu, na\u0161t\u011bst\u00ed Instagram nezabere tolik pl\u00e1nov\u00e1n\u00ed.<\/span><\/p>\n

N\u011bkolik kreativn\u00edch profesion\u00e1l\u016f, se s v\u00e1mi pod\u011bl\u00ed o sv\u00e9 nejlep\u0161\u00ed rady ohledn\u011b budov\u00e1n\u00ed a udr\u017eov\u00e1n\u00ed publika na Instagramu. P\u0159e\u010dt\u011bte si jejich z\u00e1kladn\u00ed tipy a triky. :)<\/span><\/p>\n

    \n
  1. Sd\u00edlejte sv\u00e9 pracovn\u00ed postupy<\/b><\/li>\n<\/ol>\n

    Anima\u010dn\u00ed studio Animade ve v\u00fdchodn\u00edm Lond\u00fdn\u011b m\u00e1 148 tis. sleduj\u00edc\u00edch a pou\u017e\u00edv\u00e1 Instagram p\u0159ev\u00e1\u017en\u011b jako platformu ke sd\u00edlen\u00ed \u010d\u00e1sti pr\u00e1ce, na kterou je t\u00fdm nejv\u00edce hrd\u00fd, a tak\u00e9 ke sd\u00edlen\u00ed informac\u00ed o tom, jak v\u011bci vytv\u00e1\u0159ej\u00ed. \u201eJe to m\u00edsto, kde m\u016f\u017eeme p\u0159edv\u00e9st svou l\u00e1sku k \u0159emeslu, sd\u00edlet znalosti a vyzkou\u0161et n\u011bkter\u00e9 z na\u0161ich men\u0161\u00edch, podivn\u011bj\u0161\u00edch experiment\u016f,\u201c \u0159\u00edk\u00e1 Amy Egan, vedouc\u00ed marketingu.<\/span><\/p>\n

    Animade zve\u0159ej\u0148uje mix projekt\u016f pr\u00e1ce s klienty a hotov\u00fdch animac\u00ed. \u010casto sd\u00edl\u00ed nedokon\u010denou pr\u00e1ci nebo pr\u00e1ci za sc\u00e9nami, kter\u00e9 by podle t\u00fdmu mohly b\u00fdt zaj\u00edmav\u00e9. To zahrnuje i animovan\u00e9 uk\u00e1zky toho, jak byl konkr\u00e9tn\u00ed kus vytvo\u0159en, kter\u00e9 se uk\u00e1zaly jako velmi popul\u00e1rn\u00ed.<\/span><\/p>\n

    “M\u011bli jsme klienty, kte\u0159\u00ed se s n\u00e1mi spojili ihned pot\u00e9, co vid\u011bli konkr\u00e9tn\u00ed p\u0159\u00edsp\u011bvek na Instagramu\u201d<\/span><\/p>\n

    Sna\u017e\u00edme se zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky tak \u010dasto, jak je to jen mo\u017en\u00e9, abychom se vyhnuli nep\u0159\u00edjemn\u00fdm okam\u017eik\u016fm ticha, kdy se na na\u0161em instagramov\u00e9m profilu nic ned\u011bje.\u201d<\/span><\/p>\n

      \n
    1. Vyberte kl\u00ed\u010dov\u00e1 t\u00e9mata a dr\u017ete se jich<\/b><\/li>\n<\/ol>\n

      Ilustr\u00e1torka Rosi Tooth, kter\u00e1 m\u00e1 kolem 9 tis. sleduj\u00edc\u00edch, doporu\u010duje dodr\u017eovat n\u011bkolik jednoduch\u00fdch pravidel. Konzistence t\u00e9mat je pro ni kl\u00ed\u010dov\u00e1 zejm\u00e9na kv\u016fli vybudov\u00e1n\u00ed publika, kter\u00e9 ji bude nad\u00e1le sledovat. “Interakce a porozum\u011bn\u00ed va\u0161emu publiku, d\u016fsledn\u00e9 vytv\u00e1\u0159en\u00ed obsahu, kter\u00fd je v souladu s va\u0161\u00edm charakterem a hlavn\u011b pr\u00e1ce, kterou milujete,” vysv\u011btluje. “Pro m\u011b je skv\u011bl\u00fd \u00fa\u010det \u00fa\u010det p\u0159edev\u0161\u00edm autentick\u00fd; P\u0159\u00edsp\u011bvky, kter\u00e9 maj\u00ed nejen jedine\u010dn\u00e9 styly, ale tak\u00e9 um\u011blce charakterizuj\u00ed\u201c.<\/span><\/p>\n

      \"\"<\/p>\n

        \n
      1. Vytvo\u0159te si sv\u016fj vlastn\u00ed prostor<\/b><\/li>\n<\/ol>\n

        Od roku 2011, kdy se Timo Kuilder-ilustr\u00e1tor z Amsterdamu p\u0159ihl\u00e1sil na Instagram, nasb\u00edral v\u00edce ne\u017e 32tis. n\u00e1sledovn\u00edk\u016f. Vytvo\u0159il si na Instagramu stabiln\u00ed prost\u0159ed\u00ed pro sv\u00e9 postavy.\u00a0<\/span><\/p>\n

        “Instagram jsem za\u010dal pou\u017e\u00edvat sp\u00ed\u0161e jako skic\u00e1k Jednou za \u010das sd\u00edl\u00edm tisky, pr\u00e1ci v procesu nebo \u010dasosb\u011brn\u00e1 videa\u201d. Kuilder \u0159\u00edk\u00e1, \u017ee kl\u00ed\u010dem k \u00fasp\u011bchu je se hlavn\u011b pracemi bavit. \u201dSd\u00edl\u00edm spoustu stylov\u00fdch anket a mal\u00fdch n\u00e1pad\u016f nebo n\u00e1\u010drt\u016f. Instagram se stal n\u00e1hledem do m\u00e9ho skic\u00e1ku. Prost\u011b si vytvo\u0159te sv\u016fj vlastn\u00ed prostor, svou soukromou galeri\u00ed, kde v\u00e1m nikdo nebude \u0159\u00edkat, co\u00a0 a jak m\u00e1te d\u011blat.\u201d<\/span><\/p>\n

        Japonsk\u00fd um\u011blec Hisham Akika Bharooch, se py\u0161n\u00ed s v\u00edce ne\u017e 96 tis. sleduj\u00edc\u00edmi. “V\u0161echno, co d\u011bl\u00e1m je, \u017ee jsem skute\u010dn\u00fd.” V\u0161e je prost\u011b m\u016fj vlastn\u00ed styl a lid\u00e9 to oce\u0148uj\u00ed.”<\/span><\/p>\n

        \"\"<\/p>\n

          \n
        1. Nep\u0159eh\u00e1n\u011bjte stylizaci p\u0159\u00edsp\u011bvk\u016f<\/b><\/li>\n<\/ol>\n

          Um\u011blec Bharoocha pracuje p\u0159edev\u0161\u00edm na kol\u00e1\u017e\u00edch, n\u00e1st\u011bnn\u00fdch malb\u00e1ch, instalac\u00edch a hudebn\u00ed performance. “P\u0159\u00edsp\u011bvky zve\u0159ej\u0148uji v dob\u011b, kdy m\u00e1m pocit, \u017ee v\u011bt\u0161ina lid\u00ed je na sv\u00fdch za\u0159\u00edzen\u00edch.” To je obvykle kolem poledn\u00ed p\u0159est\u00e1vky, ve\u010der po pr\u00e1ci a o v\u00edkendu dopoledne.<\/span><\/p>\n

          “Moje strategie je jen umocnit v\u011bci, kter\u00e9 miluji. Ne\u0159ekl bych, \u017ee moje p\u0159\u00edsp\u011bvky jsou n\u011bjak\u00fdm zp\u016fsobem z\u00e1m\u011brn\u00e9, jsou pouze odrazem m\u011b samotn\u00e9ho.<\/span><\/p>\n

          Tak\u00e9 dod\u00e1v\u00e1, \u017ee n\u011bkte\u0159\u00ed lid\u00e9 si p\u0159\u00edli\u0161 zakl\u00e1daj\u00ed na extr\u00e9mn\u00ed stylizaci p\u0159\u00edsp\u011bvk\u016f. “Je mnoho lid\u00ed, kte\u0159\u00ed se boj\u00ed, \u017ee nedostanou dostatek lajk\u016f.” Pokud se v\u00e1m to l\u00edb\u00ed a n\u011bco to pro V\u00e1s znamen\u00e1, zve\u0159ejn\u011bte to. Velmi stylizovan\u00e9 p\u0159\u00edsp\u011bvky m\u011b osobn\u011b nud\u00ed.\u201d<\/span><\/p>\n

            \n
          1. Experimentujte s aplikacemi<\/b><\/li>\n<\/ol>\n

            Kreativc\u016fm, kte\u0159\u00ed cht\u011bj\u00ed vytvo\u0159it ucelen\u00fd dojem sv\u00e9ho Instagramov\u00e9ho \u00fa\u010dtu, pom\u00e1haj\u00ed nap\u0159\u00edklad aplikace na \u00fapravu obr\u00e1zk\u016f udr\u017eovat konzistentn\u00ed paletu barev na fotografi\u00edch.\u00a0 T\u011bchto aplikac\u00ed vyu\u017e\u00edv\u00e1 i Daisy Emersonov\u00e1, kter\u00e1 m\u00e1 v\u00edce ne\u017e 23 tis. sleduj\u00edc\u00edch. “Jsem velmi obez\u0159etn\u00e1 v tom, co zve\u0159ejn\u00edm. Obr\u00e1zky upravuji tak, aby byly v souladu se zbytkem publikovan\u00fdch prac\u00ed.<\/span><\/p>\n

            \"\"<\/p>\n

              \n
            1. Najd\u011bte svou zvl\u00e1\u0161tnost<\/b><\/li>\n<\/ol>\n

              “P\u0159em\u00fd\u0161lejte o tom, co d\u011bl\u00e1te jinak,” \u0159\u00edk\u00e1 Egan. “Nen\u00ed to n\u011bco, co jsme pl\u00e1novali, ale v\u0161imli jsme si, \u017ee n\u011bkter\u00e9 z na\u0161ich p\u0159irozen\u011b podivn\u011bj\u0161\u00edch projekt\u016f p\u0159itahuj\u00ed v\u00edce pozornosti. P\u0159\u00edkladem je Ricard\u016fv p\u0159\u00edsp\u011bvek \u201cZal\u00e9v\u00e1n\u00ed rostlin\u201d, ve kter\u00e9m zvl\u00e1\u0161tn\u00ed charakter, vy\u017eivuje rostlinu v n\u011bjak\u00e9 high-tech k\u0159e\u010d\u010d\u00ed kleci” s ne\u010dekan\u00fdm zvratem. Video bylo p\u0159ehr\u00e1no 2,2 milionkr\u00e1t a z\u00edskalo 480 koment\u00e1\u0159\u016f.<\/span><\/p>\n

              \"\"<\/p>\n

                \n
              1. Budujte svou komunitu<\/b><\/li>\n<\/ol>\n

                Pokud se opravdu sna\u017e\u00edte roz\u0161\u00ed\u0159it sv\u00e9 publikum, vyplat\u00ed se investovat \u010das do skute\u010dn\u00fdch konverzac\u00ed, \u0159\u00edk\u00e1 Bharoca. Komunikace s lidmi, kter\u00fdmi jste inspirov\u00e1ni a s kter\u00fdmi c\u00edt\u00edte spojen\u00ed, zp\u016fsob\u00ed v\u011bt\u0161\u00ed anga\u017eovanost na va\u0161em vlastn\u00edm Instagramu.\u00a0<\/span><\/p>\n

                “D\u011bl\u00e1m to proto, \u017ee chci, aby lid\u00e9 v\u011bd\u011bli, zda se mi jejich pr\u00e1ce opravdu l\u00edb\u00ed” \u0159\u00edk\u00e1\u00a0 Bharoca. \u201eLid\u00e9 se \u010dasto pod\u00edvaj\u00ed na va\u0161i pr\u00e1ci a rozhodnou se, zda cht\u011bj\u00ed sledovat v\u00e1\u0161 \u00fa\u010det na z\u00e1klad\u011b va\u0161ich interakc\u00ed s nimi. Lid\u00e9, kte\u0159\u00ed se konverzacemi nezab\u00fdvaj\u00ed p\u016fsob\u00ed sobecky.\u201d dod\u00e1v\u00e1.<\/span><\/p>\n

                  \n
                1. Vyhn\u011bte se zdlouhav\u00fdm popisk\u016fm<\/b><\/li>\n<\/ol>\n

                  Obsah Instagramu studia Animade odr\u00e1\u017e\u00ed v\u00e1\u0161e\u0148 a energii studia. \u201eNa\u0161\u00edm c\u00edlem je p\u0159edev\u0161\u00edm otev\u0159enost. Sd\u00edlen\u00edm detailn\u00edch proces\u016f pr\u00e1ce a experiment\u016f. A nejen pro lidi z oboru; nap\u0159\u00edklad na\u0161e eduka\u010dn\u00ed videa jsou zam\u011b\u0159ena na dek\u00f3dov\u00e1n\u00ed \u017eargonu animace pro \u0161ir\u0161\u00ed publikum zp\u016fsobem, kter\u00fd je z\u00e1bavn\u00fd a poutav\u00fd. Nech\u00e1v\u00e1me pr\u00e1ci mluvit za sebe a vyh\u00fdb\u00e1me se zdlouhav\u00fdm popis\u016fm. \u201c<\/span><\/p>\n

                  \"\"<\/p>\n

                    \n
                  1. P\u0159idejte hodnotu<\/b><\/li>\n<\/ol>\n

                    Krom\u011b sv\u00e9 \u00fasp\u011b\u0161n\u00e9 um\u011bleck\u00e9 praxe buduje svou komunitu na Instagramu Hom t\u00edm, \u017ee sd\u00edl\u00ed rady a p\u0159edstavy o oboru, a prov\u00e1d\u00ed t\u00fddenn\u00ed v\u00fdzvu \u201eHom-work\u201c. Zve tak um\u011blce a ilustr\u00e1tory, aby se z\u00fa\u010dastnili a vytvo\u0159ili d\u00edlo v reakci na t\u00e9ma, kter\u00e9 vybrala.<\/span><\/p>\n

                    “Skv\u011bl\u00fd instagramov\u00fd \u00fa\u010det je n\u011bco, co p\u0159in\u00e1\u0161\u00ed hodnotu a z\u016fst\u00e1v\u00e1 konzistentn\u00ed. Znamen\u00e1 to, \u017ee ten, kdo t\u011b sleduje, s jistotou v\u00ed, co m\u016f\u017ee o\u010dek\u00e1vat,”\u00a0 konstatuje Hom.\u00a0<\/span><\/p>\n

                      \n
                    1. Najd\u011bte rovnov\u00e1hu<\/b><\/li>\n<\/ol>\n

                      Spol\u00e9hat se na propagaci sv\u00e9 pr\u00e1ce pouze na soci\u00e1ln\u00edch s\u00edt\u00edch nen\u00ed bez rizika. Navzdory jej\u00edmu \u00fasp\u011bchu, Hom nesouhlas\u00ed s t\u00edm, \u017ee by Instagram byl nezbytn\u00fd pro jej\u00ed design. \u201eInstagram je jen jedna z mo\u017enost\u00ed, jak sd\u00edlet sv\u00e9 portfolio a pracovat. Nemysl\u00edm si, \u017ee je to jedin\u00e1 mo\u017enost, a nemysl\u00edm si, \u017ee by to m\u011bli takto vn\u00edmat za\u010d\u00ednaj\u00edc\u00ed ilustr\u00e1to\u0159i a n\u00e1vrh\u00e1\u0159i, \u201cp\u0159izn\u00e1v\u00e1. \u201eNa konci dne je d\u016fle\u017eit\u011bj\u0161\u00ed va\u0161e portfolio, pohled na v\u011bc a osobnost. Instagram je jen zprost\u0159edkovatel.\u201d<\/span><\/p>\n

                      Soci\u00e1ln\u00ed platformy p\u0159ich\u00e1zej\u00ed a odch\u00e1zej\u00ed. “Mysl\u00edm, \u017ee pokud jako vizu\u00e1ln\u00ed um\u011blec \/ ilustr\u00e1tor zjist\u00edte, kdo jste a co v\u00e1s nadchne, povede se v\u00e1m na jak\u00e9koli soci\u00e1ln\u00ed platform\u011b dob\u0159e.” dod\u00e1v\u00e1 Hom. “Za\u010dala jsem na Tumblru asi p\u0159ed sedmi lety, ale od t\u00e9 doby u\u017e to nen\u00ed, co b\u00fdvalo. Zat\u00edmco Instagram je nyn\u00ed ta velk\u00e1 v\u011bc, kdo v\u00ed, co budeme d\u011blat za dal\u0161\u00edch sedm let.” To nejlep\u0161\u00ed, co m\u016f\u017eete ud\u011blat je, soust\u0159edit se na rozvoj sv\u00e9 pr\u00e1ce a sv\u00e9ho osobn\u00edho stylu\u201c, dod\u00e1v\u00e1 Hom.<\/span><\/p>\n

                       <\/p>\n","protected":false},"excerpt":{"rendered":"

                      D\u00edky t\u011bmto spr\u00e1vn\u00fdm typ\u016fm p\u0159em\u011bn\u00edte sv\u016fj Instagram v aktivn\u00ed prost\u0159ed\u00ed. Instagram ji\u017e nen\u00ed pouze aplikac\u00ed pro sd\u00edlen\u00ed obr\u00e1zk\u016f, vyvinul se z n\u011bj nesm\u00edrn\u011b u\u017eite\u010dn\u00fd n\u00e1stroj, kter\u00fd umo\u017e\u0148uje kreativn\u00edm lidem z r\u016fzn\u00fdch obor\u016f p\u0159edv\u00e9st svou pr\u00e1ci potenci\u00e1ln\u011b velk\u00e9mu publiku. Pochopen\u00ed toho, jak spr\u00e1vn\u011b vyu\u017e\u00edt rostouc\u00ed popularitu Instagramu a zapojen\u00ed se do t\u00e9to st\u00e1le rostouc\u00ed komunity, m\u016f\u017ee […]<\/p>\n","protected":false},"author":8,"featured_media":145544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-145555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\n10 nezbytn\u00fdch instagramov\u00fdch typ\u016f<\/title>\n<meta name=\"description\" content=\"D\u00edky t\u011bmto spr\u00e1vn\u00fdm typ\u016fm p\u0159em\u011bn\u00edte sv\u016fj Instagram v aktivn\u00ed prost\u0159ed\u00ed.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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