{"id":32440,"date":"2018-05-04T15:00:32","date_gmt":"2018-05-04T13:00:32","guid":{"rendered":"https:\/\/www.drawplanet.cz\/drawstudy\/historie-designu-loga-od-pocatku-az-po-soucasnost\/"},"modified":"2018-05-04T15:01:34","modified_gmt":"2018-05-04T13:01:34","slug":"historie-designu-loga-od-pocatku-az-po-soucasnost","status":"publish","type":"post","link":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/","title":{"rendered":"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost"},"content":{"rendered":"

Co v\u00e1s napadne jako prvn\u00ed, kdy\u017e se \u0159ekne \u201elogo\u201c? Pravd\u011bpodobn\u011b si okam\u017eit\u011b vybav\u00edte zna\u010dku automobilu nebo zn\u00e1m\u00e9ho produktu. To je s\u00edla loga. Dnes je \u0159ada firem posedl\u00e1 zna\u010dkov\u00e1n\u00edm, sv\u00fdch produkt\u016f a logo m\u00e1 ve spole\u010dnosti zvl\u00e1\u0161tn\u00ed m\u00edsto. Je v\u00edce ne\u017e nepravd\u011bpodobn\u00e9, \u017ee by se v na\u0161em modern\u00edm sv\u011bte na\u0161el obchod bez loga nebo obchodn\u00edho znaku. D\u00edky logu je jednodu\u0161\u0161\u00ed odli\u0161it a rozpoznat firmu od mnoha podobn\u00fdch spole\u010dnost\u00ed. A jak to v\u0161echno za\u010dalo? Existuj\u00ed r\u016fzn\u00e9 n\u00e1zory na aktu\u00e1ln\u00ed v\u00fdvoj loga. Poj\u010fme se pod\u00edvat do sv\u011bta designu loga, v\u010detn\u011b jeho minulosti, sou\u010dasnosti a budoucnosti.<\/p>\n

Term\u00edn “logo” se poprv\u00e9 objevuje v \u0159eck\u00e9 etymologii. Odvozuje se od slova “logos” a znamen\u00e1 “slovo”. Starov\u011bk\u00e9 \u0159\u00edmsk\u00e9 a \u0159eck\u00e9 mince byly zpravidla zdobeny monogramy (v modern\u00ed dob\u011b zvan\u00fdmi loga) kr\u00e1l\u016f. Pokud si mysl\u00edte, \u017ee pouze \u0158ekov\u00e9 a \u0158\u00edman\u00e9 pou\u017e\u00edvali loga pro r\u016fzn\u00e9 \u00fa\u010dely, m\u00fdl\u00edte se. Asyrsk\u00e1, maysk\u00e1, egyptsk\u00e1, \u010d\u00ednsk\u00e1 a babylonsk\u00e1 – tyto v\u0161echny kultury tak\u00e9 pou\u017e\u00edvaly piktogramy, kter\u00e9 se nyn\u00ed mohou naz\u00fdvat starov\u011bk\u00fdmi logy. Pokud jde o 13. nebo 14. stolet\u00ed, existovaly monogramy, kter\u00e9 v modern\u00ed dob\u011b p\u0159edstavuj\u00ed obchodn\u00ed znaky. Zem\u011bd\u011blci, klenotn\u00edci i obchodn\u00edci je pou\u017e\u00edvali. Faktem je, \u017ee branding existuje u\u017e n\u011bkolik stolet\u00ed. Nap\u0159\u00edklad v dob\u011b p\u0159ed ozna\u010dov\u00e1n\u00edm hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at k\u00f3dem, ozna\u010dovali zem\u011bd\u011blci zv\u00ed\u0159ata pomoc\u00ed \u201eraz\u00edtka\u201c z roz\u017ehaven\u00e9ho \u017eeleza.
\nKdy\u017e v 18. stolet\u00ed nastala pr\u016fmyslov\u00e1 revoluce, v\u00fdvoj loga a zna\u010dky se stal je\u0161t\u011b nezbytn\u011bj\u0161\u00edm a intenzivn\u011bj\u0161\u00edm. Firmy postupn\u011b za\u010daly pou\u017e\u00edvat zna\u010dky jako sou\u010d\u00e1st firemn\u00ed kultury. S produkov\u00e1n\u00edm v\u00fdrobk\u016f ve velk\u00e9m m\u011b\u0159\u00edtku museli obchodn\u00edci a podnikatel\u00e9 naj\u00edt zp\u016fsoby, jak rozli\u0161it sv\u00e9 v\u00fdrobky od konkuren\u010dn\u00edch a ud\u011blat je jedine\u010dn\u00fdmi. S n\u00e1stupem nov\u00fdch technologi\u00ed se st\u00e1val design v\u00edce a v\u00edce popul\u00e1rn\u00ed. V\u00fdvoj v\u00fdtvarn\u00e9ho um\u011bn\u00ed a litografick\u00fdch proces\u016f pozitivn\u011b ovlivnil popularizaci loga. Pokud si p\u0159ipomeneme devades\u00e1t\u00e1 l\u00e9ta, loga na\u0161la sv\u00e9 m\u00edsto v brandingu.<\/p>\n

\"\"<\/p>\n

\"\"
\nSou\u010dasn\u00e1 historie loga a zna\u010dky m\u00e1 sv\u00e9 ko\u0159eny v pades\u00e1t\u00fdch letech minul\u00e9ho stolet\u00ed. V sou\u010dasn\u00e9 dob\u011b pou\u017e\u00edvaj\u00ed design\u00e9\u0159i ve velk\u00e9m m\u011b\u0159\u00edtku nejnov\u011bj\u0161\u00ed technologie v\u010detn\u011b bezchybn\u00e9 grafiky, aby vytvo\u0159ily vzorov\u00e9 n\u00e1vrhy log, kter\u00e9 budou uchvacovat sv\u011bt. S n\u00e1r\u016fstem konkurence a dosa\u017een\u00edm nov\u00fdch v\u00fd\u0161in v designu se v\u00fdvoj loga stal pro podnik\u00e1n\u00ed prost\u011b nenahraditeln\u00fdm. Krom\u011b toho, pokud obchodn\u00ed z\u00e1stupce hodl\u00e1 spustit webov\u00e9 str\u00e1nky, logo hraje jednu z rozhoduj\u00edc\u00edch rol\u00ed. Dnes prost\u011b nejde ignorovat s\u00edlu loga. Jeho konstrukce se v posledn\u00edch letech stala jednoduchou, ale velmi efektivn\u00ed. N\u00e1vrh\u00e1\u0159i pou\u017e\u00edvaj\u00ed r\u016fzn\u00e9 styly a p\u00edsma, vizu\u00e1ln\u00ed efekty atd., aby vytvo\u0159ili unik\u00e1tn\u00ed logo pro podnik\u00e1n\u00ed.<\/p>\n

\"\"
\nPokud se pod\u00edv\u00e1me na historii a zohledn\u00edme sou\u010dasn\u00e9 hodnoty loga, je z\u0159ejm\u00e9, \u017ee se logo st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed sou\u010d\u00e1st\u00ed zna\u010dky. D\u00edky tomu, \u017ee se design\u00e9\u0159i st\u00e1vaj\u00ed zku\u0161en\u011bj\u0161\u00edmi a vyu\u017e\u00edvaj\u00ed v\u0161echny nov\u00e9 technologie, je design loga je\u0161t\u011b v\u00fdznamn\u011bj\u0161\u00ed a je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed marketingov\u00e9 strategie pro obchodn\u00ed organizace. Bez ohledu na to, co \u0159\u00edkaj\u00ed skeptici, logo designu bude v nadch\u00e1zej\u00edc\u00edch letech st\u00e1le dosahovat nov\u00fdch a nov\u00fdch v\u00fd\u0161in.<\/p>\n

Zkusit si vymyslet vlastn\u00ed logo, zrealizovat ho v po\u010d\u00edta\u010dov\u00e9m programu a mnohem v\u00edc m\u016f\u017eete na na\u0161em kurzu Grafick\u00e9ho designu. Kurz je vhodn\u00fd i pro \u00fapln\u00e9 za\u010d\u00e1te\u010dn\u00edky.<\/p>\n

https:\/\/www.drawplanet.cz\/drawstudy\/kurz\/kurz-pocitacove-grafiky-pro-zacatecniky\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Co v\u00e1s napadne jako prvn\u00ed, kdy\u017e se \u0159ekne \u201elogo\u201c? Pravd\u011bpodobn\u011b si okam\u017eit\u011b vybav\u00edte zna\u010dku automobilu nebo zn\u00e1m\u00e9ho produktu. To je s\u00edla loga. Dnes je \u0159ada firem posedl\u00e1 zna\u010dkov\u00e1n\u00edm, sv\u00fdch produkt\u016f a logo m\u00e1 ve spole\u010dnosti zvl\u00e1\u0161tn\u00ed m\u00edsto. Je v\u00edce ne\u017e nepravd\u011bpodobn\u00e9, \u017ee by se v na\u0161em modern\u00edm sv\u011bte na\u0161el obchod bez loga nebo obchodn\u00edho znaku. […]<\/p>\n","protected":false},"author":8,"featured_media":32434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[91,201,369,370],"class_list":["post-32440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-design-en","tag-grafika-en","tag-logo-en","tag-soucastnost-en"],"acf":[],"yoast_head":"\nHistorie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost - Draw Study<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost\" \/>\n<meta property=\"og:description\" content=\"Co v\u00e1s napadne jako prvn\u00ed, kdy\u017e se \u0159ekne \u201elogo\u201c? Pravd\u011bpodobn\u011b si okam\u017eit\u011b vybav\u00edte zna\u010dku automobilu nebo zn\u00e1m\u00e9ho produktu. To je s\u00edla loga. Dnes je \u0159ada firem posedl\u00e1 zna\u010dkov\u00e1n\u00edm, sv\u00fdch produkt\u016f a logo m\u00e1 ve spole\u010dnosti zvl\u00e1\u0161tn\u00ed m\u00edsto. Je v\u00edce ne\u017e nepravd\u011bpodobn\u00e9, \u017ee by se v na\u0161em modern\u00edm sv\u011bte na\u0161el obchod bez loga nebo obchodn\u00edho znaku. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/\" \/>\n<meta property=\"og:site_name\" content=\"Draw Study\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-04T13:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-04T13:01:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost\",\"datePublished\":\"2018-05-04T13:00:32+00:00\",\"dateModified\":\"2018-05-04T13:01:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/\"},\"wordCount\":688,\"image\":{\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png\",\"keywords\":[\"Design\",\"grafika\",\"logo\",\"sou\u010dastnost\"],\"articleSection\":[\"Draw Planet Blog CZ\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/\",\"url\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/\",\"name\":\"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost - Draw Study\",\"isPartOf\":{\"@id\":\"https:\/\/drawstudy.eu\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png\",\"datePublished\":\"2018-05-04T13:00:32+00:00\",\"dateModified\":\"2018-05-04T13:01:34+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#primaryimage\",\"url\":\"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png\",\"contentUrl\":\"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png\",\"width\":945,\"height\":532},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/drawstudy.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/drawstudy.eu\/ru\/#website\",\"url\":\"https:\/\/drawstudy.eu\/ru\/\",\"name\":\"Draw Study\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/drawstudy.eu\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/drawstudy.eu\/en\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost - Draw Study","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost","og_description":"Co v\u00e1s napadne jako prvn\u00ed, kdy\u017e se \u0159ekne \u201elogo\u201c? Pravd\u011bpodobn\u011b si okam\u017eit\u011b vybav\u00edte zna\u010dku automobilu nebo zn\u00e1m\u00e9ho produktu. To je s\u00edla loga. Dnes je \u0159ada firem posedl\u00e1 zna\u010dkov\u00e1n\u00edm, sv\u00fdch produkt\u016f a logo m\u00e1 ve spole\u010dnosti zvl\u00e1\u0161tn\u00ed m\u00edsto. Je v\u00edce ne\u017e nepravd\u011bpodobn\u00e9, \u017ee by se v na\u0161em modern\u00edm sv\u011bte na\u0161el obchod bez loga nebo obchodn\u00edho znaku. […]","og_url":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/","og_site_name":"Draw Study","article_published_time":"2018-05-04T13:00:32+00:00","article_modified_time":"2018-05-04T13:01:34+00:00","og_image":[{"width":945,"height":532,"url":"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#article","isPartOf":{"@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/"},"author":{"name":"","@id":""},"headline":"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost","datePublished":"2018-05-04T13:00:32+00:00","dateModified":"2018-05-04T13:01:34+00:00","mainEntityOfPage":{"@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/"},"wordCount":688,"image":{"@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#primaryimage"},"thumbnailUrl":"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png","keywords":["Design","grafika","logo","sou\u010dastnost"],"articleSection":["Draw Planet Blog CZ"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/","url":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/","name":"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost - Draw Study","isPartOf":{"@id":"https:\/\/drawstudy.eu\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#primaryimage"},"image":{"@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#primaryimage"},"thumbnailUrl":"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png","datePublished":"2018-05-04T13:00:32+00:00","dateModified":"2018-05-04T13:01:34+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#primaryimage","url":"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png","contentUrl":"https:\/\/drawstudy.eu\/wp-content\/uploads\/sites\/3\/2018\/05\/31703872-1747424178637764-7578697628922150912-n.png","width":945,"height":532},{"@type":"BreadcrumbList","@id":"https:\/\/drawstudy.eu\/en\/historie-designu-loga-od-pocatku-az-po-soucasnost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/drawstudy.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Historie designu loga: od po\u010d\u00e1tku a\u017e po sou\u010dasnost"}]},{"@type":"WebSite","@id":"https:\/\/drawstudy.eu\/ru\/#website","url":"https:\/\/drawstudy.eu\/ru\/","name":"Draw Study","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/drawstudy.eu\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/drawstudy.eu\/en\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/posts\/32440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/comments?post=32440"}],"version-history":[{"count":0,"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/posts\/32440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/media\/32434"}],"wp:attachment":[{"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/media?parent=32440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/categories?post=32440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drawstudy.eu\/en\/wp-json\/wp\/v2\/tags?post=32440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}